Wednesday, 30 April 2014

Telegraph and Truth: Strangers


In an exchange of tweets, Jeremy Warner, assistant editor of the Telegraph, has confirmed that the Telegraph uses its headlines to draw in readers – not surprising – and that this trumps the need for the headline to be true.


I posted twice on this subject yesterday in which a headline (below)) was at odds with its article (1 and 2). 

Telegraph1 20140428

I challenged Warner to say which was true, the article or his headline. Eventually he tweeted,


I found it hard to believe that this was the truth

Was he being flippant, trying to get ‘click rate’, or trying to influence by the headline alone?

I pushed him again today and he confirmed


Clearly, therefore, the truth of the headline is irrelevant to Warner and the Telegraph: attracting customers is more important.

But given the Telegraph compromises headline truth for customers why should we believe the articles which follow?

We shouldn’t and we don’t believe but I’m surprised that the Telegraph is so open about its deceit.


  1. And of course he hadn't answered. He had responded, but not answered the question. And his response was rather disappointing for someone who respects good journalism.

  2. He diminishes his 'trade'. What should be a beacon is darkness.