In an exchange of tweets, Jeremy Warner, assistant editor of the Telegraph, has confirmed that the Telegraph uses its headlines to draw in readers – not surprising – and that this trumps the need for the headline to be true.
I challenged Warner to say which was true, the article or his headline. Eventually he tweeted,
I found it hard to believe that this was the truth
Was he being flippant, trying to get ‘click rate’, or trying to influence by the headline alone?
I pushed him again today and he confirmed
Clearly, therefore, the truth of the headline is irrelevant to Warner and the Telegraph: attracting customers is more important.
But given the Telegraph compromises headline truth for customers why should we believe the articles which follow?
We shouldn’t and we don’t believe but I’m surprised that the Telegraph is so open about its deceit.